Early 11/2012, a group of Vietnamese businessmen went to Dubai to conduct the market survey - a busy gateway of the Middle East market - and returned home with new plans.
The group was in the presence of trademarks quite successful in the domestic market such as: Thach Ban, Ausdoor, CADI-SUN or Cat Tuong heat-resistance materials. After having won the heart of the regional neighboring markets, they begin to nourish the dream of stepping into the wider world market. It took the group nearly a week to visit Construction Material Fair Big Five - where fully converges trademarks with their firm position in the world market. The group had opportunities to meet with contractors, big distributors in Dubai, they have touched the big door ...
Huge potential
This assessment is of Vietnamese Ambassador in the United Arab Emirates (UAE) Mr. Tran Ngoc Thach and Commercial Counselor Mr. Ngo Khai Hoan, who have been “living” in this market, and shared by enterprises once finding out Dubai. A businessman himself once found the way into the Dubai market 5 years ago and has built up a strong position here. Mr. Nguyen Lien Phuong, LP Group’s Chairman and Director of LP Vietnam Academy of Entrepreneurs confirmed: "Dubai is where a modern businessman - enterprise must come at least once, because it is a door open to the world".
The first obvious advantage is the business model that has been applied by Dubai – an open playground model. Dubai’s leadership with a free thinking to turn Dubai into the world’s meeting destination has carried out the process of constructing its large-scale economy. Enterprises in the Dubai market hardly bear any other taxes except for fixed charges, fees and money paid to their guarantor. The market is also said to be not too strict: except Halal law applicable to food commodities (such products shall be confirmed not to have prohibited ingredients and ensure their purity during the production), Dubai doesn’t apply any technical barriers at all. Thanks to its 3rd best infrastructure and 9th most favorable business environment in the world, Dubai is a definitely promising land that a lot of enterprises around the world have been finding out. Hence, Dubai has become the world’s meeting destination as per the target set by its leadership. Certainly, the market releasing products as expected by Vietnamese enterprises is not small at all.
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After discussing leading distributors in Dubai (with approximately 6.000 trademarks) and accessing products at the Fair, the majority of enterprises showed their self-confidence in their products. General Director of CADI-SUN Company, Mr.Pham Luong Hoa confirmed: "There is no technical and technological gaps among products that CADI-SUN produces and products under the presence in the Dubai market. Definitely, it’s still necessary to certainly adjust product technology as well as pattern and design for harmonizing with Dubai’s culture and architecture if having desire to approach to this market".
On the other hand, Dubai is considered to be a relatively stable market, in which there is hardly inflation, therefore Vietnam has a lot of strengths to develop its products such as agricultural products, food, medicine and construction materials.
A half month after the trip, CADI-SUN along with some enterprises of the group has connected with the enterprises in three previous trips in 2012 with the purpose of making mutual discussion about a plan of "jointly stepping forward the world." In the coming time, LP Vietnam Academy of Entrepreneurs will support the enterprises to open showrooms in the international commercial area of Dubai for introducing best products of Vietnam. Mr. Nguyen Lien Phuong, head of the Academy – the unit for organizing the Program of Dubai Economic and Business Model Research – it’s excepted that, from this, strong and confident Lac bird wings will fly toward the world as the model of flying flock of birds carefully constructed by Vietnam LP’s Entrepreneur Community.