There are many brands of electric cables on the market, but CADI-SUN is always the trusted choice of contractors for large projects and construction works.

“We sell many different brands of electric cables such as Tran Phu, CADIV, etc. However, CADI-SUN products are trusted and chosen by more customers,” said the owner of an electrical equipment distribution store in Hai Duong, adding that every day there are about 2-3 trucks carrying CADI-SUN electric cables to serve consumers in and outside the province. 

It can be said that CADI-SUN products are always favoured by domestic and foreign consumers. This recognition is not only in the fact that the enterprise is regularly honored in prestigious awards of agencies and departments but also in competitions voted by consumers every year. Because certainly no one can accurately evaluate the quality of a product or service than those who directly use and experience it.
 

Recently, when participating in the international exhibition on electric cables, CADI-SUN's booth welcomed hundreds of customers to visit and share cooperation opportunities. Many people from other provinces and cities have not hesitated to travel far to the exhibition to learn about the company's products. There is a very  interesting story about a guest in his 60s. He wore an old hat, one hand holding a bag, the other holding a phone talking to his son via zalo. He looked very carefully at the catalog of civil wires, if he did not understand something, he asked the booth staff and then told his son.

Sharing with us, he said that his house is in the suburbs, today he went to Hanoi to see a doctor, accidentally saw the exhibition so he stopped by to see it because his family is about to renovate the house.

- You'll definitely be here tomorrow, right?

- Yes, the exhibition will last until tomorrow, Sir.

- Luckily, my son will come to see it in person tomorrow, he won't be able to make it today.

He happily shook hands with everyone, not forgetting to take a photo with CADI-SUN staff before leaving. It is a small detail but a testament to the trust customers have in CADI-SUN products. 

So what is the secret to helping businesses conquer consumers?

According to many customers, the first reason comes from product quality. CADI-SUN electric cables are of high quality thanks to clean raw materials, imported directly from abroad with very high copper and aluminum content. The products ensure good electrical conductivity, save energy, are safe to use, and durable in such harsh environmental conditions in Vietnam.

Another customer believes that the careful and due shipping and after-sales support policy is what makes the difference compared to other units in the same industry. “We have cooperated with CADI-SUN for quite a long time and are very satisfied with the product quality. Recently, there was a problem with a shipment, I contacted via the hotline and they immediately supported me to handle it. The delivery and shipping support are quite fast and careful, ensuring the construction progress for contractors,” this person shared.

Price factor is also a factor that helps CADI-SUN score points with consumers when the company's electric cable products are at the top in quality but the selling price is always lower than competitors. This is because CADI-SUN has improved and innovated production technology a lot in recent years. The company has invested tens of billions of VND to expand the factory, purchase modern European technology lines such as: Niehoff (Germany), Frigeco (Italy), Setic (France), Rosendahl (Austria), Rautomeat (UK), and so on. This not only helps to increase output and product quality but also reduces costs of operation, electricity, human resources... to have competitive selling prices.

“Brand reputation and dedication are what impress me about the company. Adjusting sales policies to suit reality and customer needs also shows CADI-SUN's acumen in the context of fierce market competition like today. I also think that CADI-SUN is implementing the three-best policy well, especially the very competitive selling price,” said an agent.

With its affirmed brand and quality, CADI-SUN low-voltage cable products have been honored by Hanoi as one of the Top 10 key industrial products of Hanoi City. Previously, civil electric wires were also voted by consumers as the most favoured Vietnamese goods in 2024. This is not only a joyfulness and pride but also a motivation for each staff and employee of the company to continue to make efforts and strive more in the journey ahead, worthy of the trust of consumers.